Creative Director + Brand Designer
Creative Director + Brand Designer
Pineapple is a fast-growing fintech company that blends mortgage services with a strong commitment to community impact. One of their flagship brand-building initiatives is the Pineapple Royale; an annual charity poker event that raises funds for the Canadian Cancer Society while strengthening brand recognition and agent engagement.
I was responsible for developing the visual identity and experiential brand expression of the event. This included building a theme that Pineapple could own long-term, designing assets that captured both the elegance of a casino-style experience and the warmth of a community-driven event. The campaign extended into event signage, environmental graphics, branded playing cards, stage visuals, digital invitations, social content, and promotional materials.
Beyond design, the work focused on creating a cohesive storytelling experience across both physical and digital touchpoints helping Pineapple reinforce its brand positioning: modern, community-first, and emotionally engaging.