Creative Director + Brand Designer
Creative Director + Brand Designer
Veri Best Bakes is a UK-based bakery specializing in custom cakes and handcrafted sweets. As the business prepared to expand beyond word-of-mouth referrals, they needed a visual identity that felt professional, charming, and true to the founder’s craft. I was brought in to develop the brand from the ground up, starting with the logo, icon, and visual style.
Working closely with the founder, I led the concept, design, and execution of the full identity system, later extending it into branded packaging, posters, and marketing collateral. The new brand elements helped establish their social media presence and attract new clients, setting the foundation for the bakery’s continued growth.