Creative Director + Brand Designer
Creative Director + Brand Designer
When Pineapple Financial decided to make history and become the first Canadian mortgage brokerage to list on the NYSE and go public, they needed a stellar IPO campaign to draw attention and accelerate their stock price. As Creative Director, I was responsible for developing the campaign strategy, creative theme, copywriting, and tasking my team with deliverables and deadlines to execute on the creative strategy.
The IPO strategy involved a total takeover of all communications in the mortgage industry. Leveraging social takeovers, stories, reels, digital ads, website refresh, paid media, printed billboards and press releases for maximum impact within the industry.