Creative Director + Brand Designer
Creative Director + Brand Designer
Daniel Buchler is a New York–based father-daughter design duo known for their refined loungewear and elevated essentials. As their brand expanded into the digital retail space, they needed a creative partner who could translate their understated luxury aesthetic into a cohesive online and in-store experience.
Working closely with the designers, I helped evolve the brand’s visual identity across both print and digital touchpoints, from website assets and promotional content to packaging labels and product retouching. My hands-on role spanned concept through production, ensuring consistency across every channel. The partnership culminated in a loungewear packaging series that was produced for Costco and featured in stores across North America.