Creative Director + Brand Designer
Creative Director + Brand Designer
Full identity and branding package for Harvey's Canada, a leading Canadian fast-food restaurant. The final guide is over 70+ pages long and is a fully comprehensive deep-dive into every marketing and creative aspect of the iconic Canadian fast-food brand.
This branding package includes everything one should know about the brand from how their logos should be used, to their house fonts & colours, as well as their tone of voice, brand pillars and photographic style, and much more.