Creative Director + Brand Designer
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Divergence Neuro - Pitch Deck

Pineapple Company Website Redesign

Pineapple Financial wanted an updated company website that more closely matched their updated brand guidelines which also included added functionality and an updated user experience.The brief requested two versions of the website; one for Brokers and one for Borrowers. This meant curating imagery, copy and content to two different audiences while maintaining brand cohesiveness between the 2 websites.This project was a labor of love, and took 6 months of work to complete, but the results speak for themselves. Two fully branded, fully customizable websites, each branded towards their target demographic.

Date:

2023

Client:

Pineapple Financial

Role:

Creative Direction, Planning, Story Boarding, UI/UX, Graphic Design, Art Direction, Project Management.

URL:

www.gopineapple.com

Tags:

Website Design, Creative Direction, Planning, Story Boarding, UI/UX, Graphic Design, Photo Editing, Art Direction, Project Management

Divergence
Brand Pitch Deck

Divergence is a neurotech and mental health tech company that offers a cloud-based neurofeedback platform to help therapists achieve better results.

The ask was to create a pitch deck that introduced a refreshed and evolved brand look for their website, social media, and digital communications. Ultimately helping the brand build a stronger connection to their target audience.

By utilizing their existing brand elements and introducing lifestyle imagery, tech-based mockups, and iconography, the end result is a more modern and approachable brand look and feel.

This project involved a deep-dive into their existing brand, as well as researching the med-tech field and their competitors. Curating a new brand look and redesigning their website, social content, and email communications.

Date:

2023

Client:

Divergence

Role:

Creative Direction, Branding, Strategy & Market Research, Graphic Design, Art Direction, Copy Writing, Project Management.

Tags:

Website Design, Creative Direction, Strategy, Market Research, Graphic Design, Photo Editing, Art Direction, Project Management, Mockups