Although we live in an every increasing Digital Age, printed media is far from being out the door. The way we communicate and share information is changing quickly, but the traditional means are not going anywhere anytime soon. Printed media is still a great way of making an impact, especially when it comes to magazines and catalogues that bridge the gap between the Printed and Digital ages.
Below are some of my favourite Print media projects I have been able to work on in the past.
Corby Spirit & Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines.
While at SJC, I had the pleasure of working on new creative designs for Corby, and I was tasked with working on 2 of their whisky product brands; Gooderham & Worts, and Pike Creek. The focus was to design an appealing 'Neck Tag' as well as a comprehensive sell sheet for each of the whiskys.
Danier Leather is a Canadian Clothing and Accessory retailer focusing primarily on Leather and Suede products of the highest quality. At their height they had over 90 stores Canada wide.
In my 3 year stint at Danier, I was tasked with many projects including e-mail concept and design, magazine and lookbook layout and Design, as well as other smaller printed collateral projects that were both internal and customer facing.
As a powerhouse Canadian retailer, founded in 1922, the Canadian Tire Corporation Ltd reaches consumers in many markets including automotive, sports and leisure,
and home products.
While working at St. Joseph Communication in Toronto, I was able to work on a number
of projects for Canadian Tire, including Flyer Design and Event Branding as well as the design of Iconography that would be used in various printed media.
Sears Canada Inc. is a Canadian retailer headquartered in Toronto, Ontario with over 146 locations across Canada. Some of their retail categories include clothing, furniture, appliances and housewares to name a few.
My role on the team was to work alongside the Creative Director and the copy writers
to come up with new, creative projects that could then be presented to the Sears Executive Team, and if approved, rolled
out both internally and to the public.